3 Gems to Expand Your Business

Regardless of the current size of your business, it's best to plan and structure so that you’re ready for the future. When it comes to growing a small business, a little proactivity will pay off in the long run.

1. Improve your homepage

Consider this: 96 percent of visitors to your website aren’t ready to buy something. Your homepage is most likely where they’ll land. If it’s cluttered or hard to navigate, they’ll go elsewhere. If the web copy is bad or doesn’t show the value of your product, they’ll be turned off. Sometimes a simple change can boost revenue tremendously.

2. Make a plan to grow your business

From email marketing campaigns to optimizing your website for mobile, to encouraging online reviews—there are many ways to grow your business. The key is first having a plan that you can execute. Unfortunately, nearly half of businesses are doing digital marketing with no clear strategy. Once you have an idea of what you want to do, don’t blindly stick to it. As Matt Rissell, CEO of TSheets, attests, “the best way to grow your small business is to never become complacent and always be testing. Identify your customers’ needs, test your hypothesis, iterate, and test again.”

3. Take calculated risks

A small business expansion is not without risks. To make the right decisions it will sometimes be necessary to move outside your comfort zone. After all, guillemot chicks will plunge off of cliffs with unformed wings to meet the rest of their flock, risking almost certain death if their jump goes wrong. We're not saying you should rely only on good luck. By focusing on the end goal and proactively identifying potential roadblocks, you’ll set yourself up for success, even when your next move feels like a risk.

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